Rickenbacher Data LLC, d/b/a Datamasters
December 30, 2025 – Delete Act
The California Privacy Protection Agency Board ordered Rickenbacher Data LLC, d/b/a Datamasters, a Texas-based reseller of personal information for targeted advertising, to pay a $45,000 fine for failing to register as a data broker in violation of California’s Delete Act. The decision also ordered the company to stop selling all Californians’ personal information.