Rights under the California Consumer Privacy Act

Californians’ privacy rights were officially established with the passage of the California Consumer Privacy Act (CCPA) in 2018. In 2020, California voters approved Proposition 24, the California Privacy Rights Act (CPRA), which amended the CCPA and added additional consumer privacy rights and obligations for businesses.

So, what are your rights? A simple way to remember them is LOCKED:

A guide to understanding your privacy rights: LOCKED. L - Limit O - Opt-out C - Correct K- Know E - Equal D- Delete privacy.ca.gov logo. PDF logo

Right to LIMIT the use and disclosure of sensitive personal information collected about you.

Right to OPT-OUT of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising (e.g., targeted advertising).

Right to CORRECT inaccurate personal information that businesses have about you.

Right to KNOW what personal information businesses have collected about you and how they use and share it.

Right to EQUAL treatment. Businesses cannot discriminate against you for exercising your CCPA rights.

Right to DELETE personal information businesses have collected from you (subject to some exceptions).