CalPrivacy Launches Statewide Roadshow to Bring Privacy Tool Directly to Residents

April 21, 2026

SACRAMENTO, CA — The California Privacy Protection Agency (CalPrivacy) is launching a statewide roadshow to bring the Delete Request and Opt-out Platform (DROP) to communities across California from April–June 2026.  

What is DROP?

DROP is a free, first-of-its-kind privacy tool from the State of California that allows residents to request their personal information be deleted from every registered data broker in a single request. Before DROP, consumers had no practical way to delete their information from data brokers, which are businesses that sell personal information about consumers with whom they have no direct relationship.  

Californians can sign up on privacy.ca.gov/drop in three easy steps: verify California residency through the California Identity Gateway, create a basic profile, and submit a request. Starting August 1, data brokers are legally required to begin processing DROP requests and delete data every 45 days. 

Benefits

Data brokers collect a wide range of personal information, which may include sensitive personal information like social security numbers, precise location info, citizenship, and much more. Signing up for DROP enables consumers to request the deletion of personal information held by data brokers.  

Deletion of personal information by data brokers could lead to decreased spam and reduced risk of scam texts and emails. It also decreases the risk of identity theft, fraud, AI impersonations, and data leaks and hacks. DROP is funded by data broker registration fees.  

Why the roadshow?

Despite growing awareness of data privacy, millions of Californians remain unaware that they have the right to require data brokers to delete their personal information using DROP. The DROP Roadshow is designed to close that gap by meeting residents face-to-face in high-traffic, community-centered environments across every major region of the state. 

“Every Californian deserves to know that they have control over their own personal information when it comes to data brokers. The free DROP tool puts the power back in the consumers’ hands by allowing them to delete their information in minutes. This roadshow is about making sure no one is left out of that conversation,” said Tom Kemp, Executive Director of CalPrivacy. 

Event details:

April 21 

Fresno State University 

10:00 AM – 3:00 PM 

Fresno River Farmers Market 

5:00 PM – 9:00 PM 

May 5 

San Diego State University — Campanile Walkway 

8:00 AM – 5:00 PM 

May 6 

Cal State Fullerton — Titan Walk 

11:00 AM – 3:00 PM 

May 7 

Pachanga Community Resource Fair — Oakland  

10:00 AM – 4:00 PM 

May 16–17 

Long Beach Pride Festival 

12:00 PM – 10:00 PM 

May 24 

Vista Strawberry Festival 

8:00 AM – 6:00 PM 

May 30 

Historic Downtown LA Farmers Market 

9:00 AM – 3:00 PM 

June 20 

Juneteenth Celebration 4K Run — Greater Sacramento Urban League 

8:00 AM – 11:00 AM 

Media availability

CalPrivacy representatives are available for remote interviews. Spokespeople can speak to the DROP platform, California data privacy law, and the communities the roadshow serves. Media are also welcome to attend any roadshow events for photography and video opportunities. 

About Us

The California Privacy Protection Agency (CalPrivacy) is committed to promoting the education and awareness of consumers’ privacy rights and businesses’ responsibilities under the California Consumer Privacy Act, Delete Act, and Opt Me Out Act.

Consumers can visit Privacy.ca.gov to access helpful and up-to-date information and tips on how to exercise their rights, protect their personal information, and learn about the Delete Request and Opt-out Platform (DROP). In addition, CalPrivacy’s website provides important information about Board Meetings, announcements, and the rulemaking process.