Opt-out Preference Signals (OOPS)
CalPrivacy is exploring whether regulatory changes relating to Opt-out Preference Signals (OOPS) are necessary. The Agency is gathering information and seeking input from stakeholders about this topic.
Preliminary rulemaking activities
March 6, 2026 - Invitation for Preliminary Comments on Proposed Rulemaking
CalPrivacy solicited preliminary written comments related to Opt-out Preference Signals (OOPS) from the public via its Invitation for Preliminary Comments – Opt-out Preference Signals (OOPS). The preliminary comment period closed on April 6, 2026.
Information regarding the rulemaking process will be posted to the Laws and regulations page. You can sign up to receive notifications regarding rulemaking activities by selecting “Rulemaking” on our Subscribe page. Please note that comments are public records and will be published on the Agency’s website.