Delete Request and Opt-out Platform (DROP) Toolkit

Share DROP with others

Excited about DROP and want your friends, relatives, community members, and others in California to protect their privacy too? Here are some resources you can customize to spread the word.

How DROP works video

Email and newsletter templates

Email to a friend or family member

Want to help those you care about better understand and control their personal data? You can copy and paste the email below and send it to friends, family, or anyone who might benefit from DROP—especially folks who may not be very familiar with how companies collect and sell personal information.

Tips for using this template:

Feel free to personalize the opening line so it sounds like you.
You can send this as an email or adapt it into a message or post.
This works especially well for community groups, family chats, or anyone who’s tired of spam or scams.
No technical knowledge required: this tool is free and easy to use.

Friends and family (English)

[Subject:] Sharing something helpful — a simple way to reduce spam and protect your info
Hi,
I wanted to pass along a new tool from the State of California that can help you protect your privacy. The California Privacy Protection Agency (CalPrivacy) has launched the Delete Request and Opt-out Platform (DROP).

DROP is a free tool that lets you tell hundreds of data brokers to delete and stop selling the information they have about you in a single request. It helps you take back control of your personal information, limit spam, and decrease the risk of identity theft and fraud.

Data brokers are businesses that collect large amounts of your personal information without interacting with you. This can include things like your precise location, Social Security number, past purchases, and information about your health or financial status. There are hundreds of data brokers that may be selling your information right now.

To get started, follow the steps on CalPrivacy’s website: https://privacy.ca.gov/drop. Once you create a profile in DROP, you will need to share some basic information. How much you share is always your choice. Submitting a DROP request is secure, simple, and fast – the average request takes five minutes or less and can have a big impact on your privacy. If this is useful, submit your request today and share this with others.

Take care,
[Your Name]

Email to a group

Want to help your community better understand and control their personal data? This template is designed for individuals reaching out to community organizations, nonprofits, libraries, faith groups, schools, or advocacy groups to encourage them to share DROP with their audience.

Tips for using this template:

Personalize the opening to explain why you’re contacting that organization specifically.
You can send this to a general inbox, communications lead, or community outreach coordinator.
This works well as a cold outreach email or a follow-up after meeting someone at an event.
You can also link to printable guides found on privacy.ca.gov

Email to a group (English)

[Subject:] Resource to Share with Your Community: New CA Tool to Protect Your Personal Data

Hello [Organization Name / Team],
I’m reaching out to share information about the Delete Request and Opt-out Platform (DROP), a free tool Californians can use to help protect their privacy. The California Privacy Protection Agency (CalPrivacy) created DROP to give Californians a simple, free way to tell
data brokers to delete and stop selling their personal information.

With DROP, Californians submit one request to hundreds of data brokers at once. Using DROP can help reduce spam calls and emails, lower exposure to scams, and decrease the risk of identity theft or data misuse. Data brokers often collect, repackage, and sell large amounts of personal information – like Social Security numbers, precise location, browsing history, and past purchases. They can even make and sell assumptions about your health, finances, or political views, often behind the scenes without you ever knowing.

Starting August 1, 2026, Data brokers are required by law to start processing DROP requests. Since DROP is operated by CalPrivacy, they can enforce against data brokers who violate the law. Submitting a DROP request is secure, simple, and fast – the average request takes five minutes or less and can have a big impact on your privacy. To get started, users can follow the simple steps on https://privacy.ca.gov/drop/.

I think your organization may be interested in DROP. I’ve included a [printable guide/brochure] you can share with your audience. You can find additional sample social media posts, email templates, and printable flyers on privacy.ca.gov. If you’re interested, CalPrivacy also provides public education information about how people can protect their privacy at privacy.ca.gov.

Best regards,
[Your Name]

Newsletter template

Offered in both short and long versions, the newsletter templates can help you quickly share information about DROP with a large audience.

Newsletter (English)

Shorter version

A Free and Fast Way for Californians to Protect Their Privacy

Californians now have a simple, free way to protect their personal information with DROP, a new tool from CalPrivacy. Instead of tracking down hundreds of data brokers that collect and sell your data, you can visit one state website and send a single request directing all registered data brokers to delete your information and stop selling it.

Using DROP can help reduce spam and scams, limit tracking and unwanted ads, and shrink your digital footprint, all while keeping your information secure. Data brokers start processing requests August 1, 2026. Get started today: privacy.ca.gov/drop.

Longer version

Protect Your Privacy with DROP (It’s Free and Easy!)

Californians now have access to a free and fast new tool called DROP that makes protecting your personal information much easier.

Hundreds of data brokers collect and sell vast amounts of personal information like your online activity, precise location, or assumptions about your interests or finances. Tracking down these companies on your own can be overwhelming. DROP does the work for you.

With DROP, you submit one request that tells all registered data brokers to delete the personal information they have about you and stop selling it. Data brokers start processing your request on August 1, 2026.

DROP is free, secure, and designed to put you in control. Using DROP can help reduce spam and scams, limit tracking and targeted ads, and shrink your overall digital footprint, giving you more privacy and peace of mind.

Get started today: https://privacy.ca.gov/drop

DROP is brought to you by CalPrivacy.

Printable materials

Suggested images and copy (English)

Platform	Suggested copy	Image(s)
Nextdoor/Email	Just sharing a helpful free resource for fellow Californians! It just got easier to protect your personal information. California has a new, free tool called DROP (Delete Request and Opt-Out Platform). Using DROP helps cut down on spam and scam calls, limits online tracking, and gives you more control over your data. Instead of tracking down hundreds of data brokers that buy and sell personal data, you can submit a single request through a secure state website. From there, data brokers are required to delete your information and stop selling it, putting you back in control of your personal data. You can submit a DROP request here: privacy.ca.gov/drop
X/Threads/Bluesky	Did you know California just launched DROP, a free tool that lets you delete your personal data from hundreds of data brokers with ONE request? Less spam. Less tracking. More privacy. DROP. Delete. Done. privacy.ca.gov/drop #Privacy #California #CalPrivacy #DROP
Facebook/Instagram	Did you know hundreds of data brokers may buy and sell your personal data without you ever giving it to them? California’s new DROP tool makes it easy to take more control over your data. With one free request, you can require all registered data brokers delete your information and stop selling it. ✔ Reduce spam & scams ✔ Limit tracking & ads ✔ Take back control Get started today: 🔗 privacy.ca.gov/drop #Privacy #California #CalPrivacy #DROP
LinkedIn	Did you know that hundreds of data brokers buy and sell your personal data, often without you ever knowing? California’s new DROP (Delete Request and Opt-out Platform) makes it easy to take back control. With one request, Californians can tell all registered data brokers to delete their personal information and stop selling it. Using DROP can help: • Reduce spam and scams • Limit tracking and targeted ads • Strengthen your privacy Learn more and get started: privacy.ca.gov/drop