Delete Request and Opt-out Platform (DROP)

DROP is

• Safe, secure, and protects your privacy
• Fast and easy to use
• Free — we will never charge you to use DROP

Benefits

More control of your data
Using DROP helps you limit the information data brokers collect and sell about you. Data brokers collect a wide range of your personal information, which may include your social security number, data about your children, search history, and much more.

Reduced spam and scams
Limiting how your data gets sold can reduce the volume of unwanted texts, calls, or emails you receive. Results will vary by consumer and may take time to notice.

Greater security
Limiting the spread of your personal information can reduce your risk of identity theft and targeted fraud.

Keep in mind, if your personal information is deleted by data brokers, it may affect certain online experiences. For example, you may receive fewer targeted ads or personalized content. For more details about how deletion of your data could affect your personal information, please visit Personal information and data brokers.

How it works

DROP is simple to use. Delete your personal information in 3 easy steps:

Starting August 1, 2026, data brokers must access DROP at least once every 45 days to begin processing deletion requests. It could take up to 90 days to see your status updated in DROP. Timing of status updates may vary by data broker.

Visit How DROP works for more details.

Eligibility and verification

To be eligible to submit a deletion request in DROP, you must be a California resident.

To verify you are a California resident, you will be asked to provide basic information through the California Identity Gateway, the State of California’s secure digital platform. The California Identity Gateway allows services to confirm eligibility while protecting your privacy.

You do not need to create a California Identity Gateway account, and your information is not retained by DROP. You have the option to enter your information directly or to sign in using Login.gov.  We suggest using the Login.gov option only if you already have an existing Login.gov account.

In some cases, you may submit a DROP request for another California resident. For example, a parent may submit a request for a child, or a family member may submit a request for an elderly relative.

For more information, review Verify your eligibility.

How we protect your data

DROP is built to keep the information you enter private and secure.

• Your information is only used to complete your request. It won’t be sold or shared for any other reason.
• You choose what information to provide. Data brokers only need basic information to find and delete the information they have about you.
• The personal information you give to DROP is protected and stored in a secure format.

Learn more about your data and data brokers.

Timeline

Since this is a new service, data brokers are still getting on board. Here’s what to expect.