CalPrivacy in Practice. A man points to an open, illuminated door in an isometric maze
DROP Data Broker Deletions, How Do They Work?

DROP Data Broker Deletions, How Do They Work?

CalPrivacy’s DROP system lets California residents quickly request deletion and opt‑out of sale from hundreds of data brokers, using secure hashing to protect personal data and providing easy status tracking starting August 1.

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January 2026: DROP Is Coming

January 2026: DROP Is Coming

Next month, Californians will gain access to a first-of-its-kind privacy tool called the Delete Request and Opt-out Platform, or “DROP.” After years of planning and development it is finally ready...

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