Delete Request and Opt-out Platform (DROP) Toolkit
Share DROP with others: Excited about DROP and want your friends, relatives, community members, and others in California to protect their privacy too? Here are some resources you can customize to spread the word.
How DROP works video
Email and newsletter templates
Email to a friend or family member
Want to help those you care about better understand and control their personal data? You can copy and paste the email below and send it to friends, family, or anyone who might benefit from DROP—especially folks who may not be very familiar with how companies collect and sell personal information.
Tips for using this template:
- Feel free to personalize the opening line so it sounds like you.
- You can send this as an email or adapt it into a message or post.
- This works especially well for community groups, family chats, or anyone who’s tired of spam or scams.
- No technical knowledge required: this tool is free and easy to use.
Friends and family (English)
[Subject:] Sharing something helpful — a simple way to reduce spam and protect your info
Hi,
I wanted to pass along a new tool from the State of California that can help you protect your privacy. The California Privacy Protection Agency (CalPrivacy) has launched the Delete Request and Opt-out Platform (DROP).
DROP is a free tool that lets you tell hundreds of data brokers to delete and stop selling the information they have about you in a single request. It helps you take back control of your personal information, limit spam, and decrease the risk of identity theft and fraud.
Data brokers are businesses that collect large amounts of your personal information without interacting with you. This can include things like your precise location, Social Security number, past purchases, and information about your health or financial status. There are hundreds of data brokers that may be selling your information right now.
To get started, follow the steps on CalPrivacy’s website: https://privacy.ca.gov/drop. Once you create a profile in DROP, you will need to share some basic information. How much you share is always your choice. Submitting a DROP request is secure, simple, and fast – the average request takes five minutes or less and can have a big impact on your privacy. If this is useful, submit your request today and share this with others.
Take care,
[Your Name]
Compartir con amigos y familiares (Español)
[Asunto:] Algo Ăºtil – reduce el spam y protege tu informaciĂ³n
Hola,
QuerĂa pasarte una nueva herramienta del Estado de California que puede ayudarte a proteger tu privacidad. La Agencia de ProtecciĂ³n de la Privacidad de California (CalPrivacy) lanzĂ³ DROP (Delete Request and Opt-out Platform).
DROP es una herramienta gratuita que, con una sola solicitud, te permite requerir a cientos de corredores de datos que eliminen y dejen de vender la informaciĂ³n que tienen sobre ti. Te ayuda a recuperar el control de tu informaciĂ³n personal, limitar el spam y reducir el riesgo de robo de identidad y fraude.Â
Los corredores de datos son empresas que recopilan grandes cantidades de informaciĂ³n personal sin interactuar contigo, como tu ubicaciĂ³n, nĂºmero de Seguro Social, compras anteriores e informaciĂ³n sobre tu salud o finanzas. Cientos de ellos podrĂan estar vendiendo tu informaciĂ³n ahora mismo.
Para comenzar, sigue los pasos en el sitio web de CalPrivacy: https://privacy.ca.gov/drop
Una vez que hagas un perfil en DROP, deberĂ¡s compartir informaciĂ³n bĂ¡sica. TĂº decides cuĂ¡nto compartir. Enviar una solicitud de DROP es seguro, simple y rĂ¡pido: toma cinco minutos o menos en promedio y puede tener un gran impacto en tu privacidad.
Si esto te resulta Ăºtil, envĂa tu solicitud hoy y compĂ¡rtelo con otras personas.
CuĂdate,
[Tu nombre]
Email to a group
Want to help your community better understand and control their personal data? This template is designed for individuals reaching out to community organizations, nonprofits, libraries, faith groups, schools, or advocacy groups to encourage them to share DROP with their audience.
Tips for using this template:
- Personalize the opening to explain why you’re contacting that organization specifically.
- You can send this to a general inbox, communications lead, or community outreach coordinator.
- This works well as a cold outreach email or a follow-up after meeting someone at an event.
- You can also link to printable guides found on privacy.ca.gov
Email to a group (English)
[Subject:] Resource to Share with Your Community: New CA Tool to Protect Your Personal Data
Hello [Organization Name / Team],
I’m reaching out to share information about the Delete Request and Opt-out Platform (DROP), a free tool Californians can use to help protect their privacy. The California Privacy Protection Agency (CalPrivacy) created DROP to give Californians a simple, free way to tell
data brokers to delete and stop selling their personal information.
With DROP, Californians submit one request to hundreds of data brokers at once. Using DROP can help reduce spam calls and emails, lower exposure to scams, and decrease the risk of identity theft or data misuse. Data brokers often collect, repackage, and sell large amounts of personal information – like Social Security numbers, precise location, browsing history, and past purchases. They can even make and sell assumptions about your health, finances, or political views, often behind the scenes without you ever knowing.
Starting August 1, 2026, Data brokers are required by law to start processing DROP requests. Since DROP is operated by CalPrivacy, they can enforce against data brokers who violate the law. Submitting a DROP request is secure, simple, and fast – the average request takes five minutes or less and can have a big impact on your privacy. To get started, users can follow the simple steps on https://privacy.ca.gov/drop/.
I think your organization may be interested in DROP. I’ve included a [printable guide/brochure] you can share with your audience. You can find additional sample social media posts, email templates, and printable flyers on privacy.ca.gov. If you’re interested, CalPrivacy also provides public education information about how people can protect their privacy at privacy.ca.gov.
Best regards,
[Your Name]
Compartir con organizaciones y equipos (Español)
[Asunto:] Recurso para compartir con tu comunidad: nueva herramienta de California para proteger tus datos personales
Hola [Nombre de la organizaciĂ³n / equipo],
Te escribo para compartir informaciĂ³n sobre la plataforma de solicitudes de eliminaciĂ³n y exclusiĂ³n (DROP), una herramienta gratuita que las personas en California pueden usar para ayudar a proteger su privacidad. La Agencia de ProtecciĂ³n de la Privacidad de California (CalPrivacy) creĂ³ DROP para darles a las personas en California una forma sencilla y gratuita de pedir a los corredores de datos que eliminen su informaciĂ³n personal y dejen de venderla. Con DROP, las personas en California envĂan una sola solicitud a cientos de corredores de datos a la vez. Usar DROP puede ayudar a reducir llamadas y correos electrĂ³nicos no deseados, disminuir la exposiciĂ³n a estafas y reducir el riesgo de robo de identidad o uso indebido de datos. Los corredores de datos suelen recopilar, reempaquetar y vender grandes cantidades de informaciĂ³n personal, como nĂºmeros de Seguro Social, ubicaciĂ³n precisa, historial de navegaciĂ³n y compras anteriores. Incluso pueden crear y vender suposiciones sobre tu salud, tus finanzas o tus opiniones polĂticas, a menudo sin que te des cuenta.
A partir del 1 de agosto de 2026, los corredores de datos estarĂ¡n obligados por ley a comenzar a procesar las solicitudes de DROP. Como DROP es operado por CalPrivacy, la agencia puede tomar medidas de cumplimiento contra los corredores de datos que infrinjan la ley.
Enviar una solicitud de DROP es seguro, sencillo y rĂ¡pido: la solicitud promedio toma cinco minutos o menos y puede tener un gran impacto en tu privacidad.
Para comenzar, las personas pueden seguir los pasos sencillos en https://privacy.ca.gov/drop/.
Creo que a tu organizaciĂ³n le puede interesar DROP. IncluĂ una [guĂa/folleto imprimible] que puedes compartir con tu audiencia. Puedes encontrar ejemplos adicionales de publicaciones para redes sociales, plantillas de correo electrĂ³nico y folletos que puedes imprimir, en privacy.ca.gov. Si te interesa, CalPrivacy tambiĂ©n ofrece informaciĂ³n educativa pĂºblica sobre cĂ³mo las personas pueden proteger su privacidad en privacy.ca.gov.
Saludos cordiales,
[Tu nombre]
Newsletter template
Offered in both short and long versions, the newsletter templates can help you quickly share information about DROP with a large audience.
Newsletter (English)
Shorter version
A Free and Fast Way for Californians to Protect Their Privacy
Californians now have a simple, free way to protect their personal information with DROP, a new tool from CalPrivacy. Instead of tracking down hundreds of data brokers that collect and sell your data, you can visit one state website and send a single request directing all registered data brokers to delete your information and stop selling it.
Using DROP can help reduce spam and scams, limit tracking and unwanted ads, and shrink your digital footprint, all while keeping your information secure. Data brokers start processing requests August 1, 2026. Get started today: privacy.ca.gov/drop.
Longer version
Protect Your Privacy with DROP (It’s Free and Easy!)
Californians now have access to a free and fast new tool called DROP that makes protecting your personal information much easier.
Hundreds of data brokers collect and sell vast amounts of personal information like your online activity, precise location, or assumptions about your interests or finances. Tracking down these companies on your own can be overwhelming. DROP does the work for you.
With DROP, you submit one request that tells all registered data brokers to delete the personal information they have about you and stop selling it. Data brokers start processing your request on August 1, 2026.
DROP is free, secure, and designed to put you in control. Using DROP can help reduce spam and scams, limit tracking and targeted ads, and shrink your overall digital footprint, giving you more privacy and peace of mind.
Get started today: https://privacy.ca.gov/drop
DROP is brought to you by CalPrivacy.
Bolétin (Español)
VersiĂ³n corta
Una forma gratuita y rĂ¡pida para que los californianos protejan su privacidad
Ahora los californianos tienen una forma sencilla y gratuita de proteger su informaciĂ³n personal con DROP, una nueva herramienta de CalPrivacy. En lugar de buscar a cientos de corredores de datos que recopilan y venden tus datos, puedes visitar un solo sitio web estatal y enviar una Ăºnica solicitud para indicar a todos los corredores de datos registrados que eliminen tu informaciĂ³n y dejen de venderla.
Usar DROP puede ayudarte a reducir el spam y las estafas, limitar el seguimiento y los anuncios no deseados, y reducir tu huella digital, mientras tu informaciĂ³n se mantiene segura. Los corredores de datos comenzarĂ¡n a procesar las solicitudes el 1 de agosto de 2026. Empieza hoy: privacy.ca.gov/drop.
VersiĂ³n larga
Protege tu privacidad con DROP (¡es gratis y fĂ¡cil!)
Ahora los californianos tienen acceso a una herramienta nueva, gratuita y rĂ¡pida llamada DROP que hace que proteger tu informaciĂ³n personal sea mucho mĂ¡s fĂ¡cil.
Cientos de corredores de datos recopilan y venden grandes cantidades de informaciĂ³n personal, como tu actividad en lĂnea, ubicaciĂ³n precisa o suposiciones sobre tus intereses o finanzas. Localizar a estas empresas por tu cuenta puede ser abrumador. DROP hace ese trabajo por ti.
Con DROP, envĂas una sola solicitud que les indica a todos los corredores de datos registrados que eliminen la informaciĂ³n personal que tienen sobre ti y dejen de venderla. Los corredores de datos comenzarĂ¡n a procesar tu solicitud el 1 de agosto de 2026.
DROP es gratuito, seguro y estĂ¡ diseñado para darte el control. Usar DROP puede ayudarte a reducir el spam y las estafas, limitar el seguimiento y los anuncios dirigidos, y reducir tu huella digital general, dĂ¡ndote mĂ¡s privacidad y tranquilidad.
Empieza hoy: https://privacy.ca.gov/drop
DROP es una iniciativa de CalPrivacy.
Printable materials
Suggested images and copy (English)
| Platform | Suggested copy | Image(s) |
|---|---|---|
| Nextdoor/Email | Just sharing a helpful free resource for fellow Californians! It just got easier to protect your personal information. California has a new, free tool called DROP (Delete Request and Opt-Out Platform). Using DROP helps cut down on spam and scam calls, limits online tracking, and gives you more control over your data. Instead of tracking down hundreds of data brokers that buy and sell personal data, you can submit a single request through a secure state website. From there, data brokers are required to delete your information and stop selling it, putting you back in control of your personal data. You can submit a DROP request here: privacy.ca.gov/drop |
|
| X/Threads/Bluesky | Did you know California just launched DROP, a free tool that lets you delete your personal data from hundreds of data brokers with ONE request? Less spam. Less tracking. More privacy. DROP. Delete. Done. privacy.ca.gov/drop #Privacy #California #CalPrivacy #DROP |
|
| Facebook/Instagram | Did you know hundreds of data brokers may buy and sell your personal data without you ever giving it to them? California’s new DROP tool makes it easy to take more control over your data. With one free request, you can require all registered data brokers delete your information and stop selling it. ✔ Reduce spam & scams ✔ Limit tracking & ads ✔ Take back control Get started today: đŸ”— privacy.ca.gov/drop #Privacy #California #CalPrivacy #DROP |
|
| Did you know that hundreds of data brokers buy and sell your personal data, often without you ever knowing? California’s new DROP (Delete Request and Opt-out Platform) makes it easy to take back control. With one request, Californians can tell all registered data brokers to delete their personal information and stop selling it. Using DROP can help: • Reduce spam and scams • Limit tracking and targeted ads • Strengthen your privacy Learn more and get started: privacy.ca.gov/drop |
|
ImĂ¡genes y mensajes para las redes sociales (Español)
| Utilizar en | Los mensajes | Las imĂ¡genes |
|---|---|---|
| Grupos comunitarios / de vecindario (p. ej., Nextdoor, Slack,) | ¡Compartiendo un recurso gratuito y Ăºtil para otras personas en California! Ahora es mĂ¡s fĂ¡cil proteger tu informaciĂ³n personal. California tiene una nueva herramienta gratuita llamada DROP (Delete Request and Opt-Out Platform). Usar DROP ayuda a reducir las llamadas de spam y de estafa, a limitar el seguimiento en lĂnea y a darte mĂ¡s control sobre tus datos personales. En lugar de buscar por tu cuenta a cientos de corredores de datos que compran y venden datos personales, puedes enviar una sola solicitud a travĂ©s de un sitio web estatal seguro. Desde ahĂ, los corredores de datos deben eliminar tu informaciĂ³n y dejar de venderla, ayudĂ¡ndote a recuperar el control de tu informaciĂ³n. Puedes enviar una solicitud de DROP aquĂ: privacy.ca.gov/drop |
|
| X/Threads/Bluesky | ¿SabĂas que California acaba de lanzar DROP, una herramienta gratuita que te permite eliminar tus datos personales de cientos de corredores de datos con UNA sola solicitud? Menos spam. Menos seguimiento. MĂ¡s privacidad. DROP. Elimina. Listo. privacy.ca.gov/drop #Privacidad #California #CalPrivacy #DROP |
|
| Facebook/Instagram | ¿SabĂas que cientos de corredores de datos pueden comprar y vender tus datos personales sin que tĂº se los hayas dado? La nueva herramienta DROP de California facilita que tengas mĂ¡s control sobre tus datos. Con una solicitud gratuita, puedes pedir a todos los corredores de datos registrados que eliminen tu informaciĂ³n y dejen de venderla. ✔ Reduce el spam y las estafas ✔ Limita el seguimiento y los anuncios ✔ Recupera el control Empieza hoy: đŸ”— privacy.ca.gov/drop #Privacidad #California #CalPrivacy #DROP |
|
| ¿SabĂas que cientos de corredores de datos compran y venden tus datos personales, muchas veces sin que te des cuenta? La nueva plataforma DROP (Delete Request and Opt-out Platform) de California facilita recuperar el control. Con una sola solicitud, las personas en California pueden pedir a todos los corredores de datos registrados que eliminen su informaciĂ³n personal y dejen de venderla. Usar DROP puede ayudarte a: • Reducir el spam y las estafas • Limitar el seguimiento y los anuncios dirigidos • Fortalecer tu privacidad ObtĂ©n mĂ¡s informaciĂ³n y empieza: privacy.ca.gov/drop |
|
Social media