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Understanding Mobile Advertising IDs and DROP
Understanding Mobile Advertising IDs and DROPStarting January 2026, Californians can use CalPrivacy’s Delete Request and Opt-out Platform (DROP) to request deletion of their personal information held by data brokers. By entering just a few pieces of personal...
Steps to Better Protect Your Personal Info from Hackers, Breaches and Other Harms
Taking steps to protect yourself and your personal information from the harms associated with hacking can reduce the threat of identity theft and protect your online privacy. Data breaches include incidents that result in unauthorized access to personal...
Passwords Aren’t Enough: How to Set Up Multi-Factor Authentication (MFA)
Password security is one of the most essential and effective defenses against identity theft and account breaches that can expose your personal information. In other words, practicing good security habits, such as having strong passwords and using...
Understanding Mobile App Tracking and How to Limit It
Just like websites can track you, mobile apps can also allow app developers to monitor your online activity and collect your personal information. From there, companies may sell or share this data with data brokers or other third parties. This month’s blog...
LOCKED Series: Right to Equal Treatment & Right to Delete
Welcome to our third and final post in our LOCKED blog series! This series covers your California privacy rights. Previously, we’ve covered the right to limit, opt-out, correct, and know. We encourage you to go back and read our previous posts if you...
LOCKED Series: Right to Correct & Know
Next up in our LOCKED series, we will cover your right to correct and right to know under the California Consumer Privacy Act (CCPA). This is the second blog post in the series. If you missed our first post, review our blog on your right to limit and right...
LOCKED Series: Right to Limit & Opt-Out
Welcome to our blog series on LOCKED! LOCKED is an acronym for your privacy rights as a Californian — the strongest privacy rights in the nation thanks to the California Consumer Privacy Act (CCPA). It stands for limit, opt-out, correct, know, equal...
Understanding Website Tracking and How to Limit It
Did you ever wonder why, after shopping for red shoes on a website, you started seeing ads for those same shoes following you around on the internet? That’s not a coincidence. It happens because your online activity is being tracked, allowing advertisers...
Why We Support the California Opt Me Out Act
Every day, websites collect information about you, including what you search for, what you click on, and what you buy. That data can be sold or shared in ways you didn’t expect, sometimes revealing incredibly personal things about you. The California...
Making Privacy Easier for Californians
Hi, this is Tom Kemp, the new Executive Director of the California Privacy Protection Agency (CalPrivacy). I am deeply honored and humbled to lead the agency responsible for helping Californians have more control over their personal information. ...