How can personal information be used?

Regardless of how businesses got your personal information, they can use the information in several ways.  They can use it for targeted advertising, sell it to other companies, or track your buying habits, as just a few examples.  So that time you read an article about the best running shoes, and then saw ads for a local 10k race, plus got an email from a running store about a sale… that likely wasn’t just a coincidence. That could be a business tracking you, and then selling or sharing your personal information to other businesses.      

But you have more control over your personal information than you may realize. And you can exercise that power by making a few simple changes.