About the CPPA

The California Privacy Protection Agency (CPPA or Agency) was established in 2020 with the mission to protect consumer privacy, ensure consumers and businesses are well‐informed about their rights and obligations, and vigorously enforce the California Consumer Privacy Act (CCPA).  

About the law

The California Consumer Privacy Act passed in 2018. It gave consumers certain rights over the personal information businesses collect about them and requires businesses to inform consumers about how they collect, use, disclose, and retain their personal information. This landmark legislation was the first comprehensive consumer privacy law passed in the United States. 

In 2020, California voters approved Proposition 24, the California Privacy Rights Act (CPRA). The CPRA amended the CCPA by adding additional consumer privacy rights and obligations for businesses.  

It also established the California Privacy Protection Agency and tasked it with responsibilities including implementing and enforcing the law and educating the public on consumers’ rights and businesses’ obligations under the law. 

Learn more about the Agency and its responsibilities under the law by visiting our website.