Enable opt-out preference signals

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• • About OOPS
  • How to enable OOPS

One way you can opt out of the sale or sharing of your personal information is by using an “opt-out preference signal,” or “OOPS” for short. An OOPS automatically tells websites not to sell or share your personal information. You don’t have to submit a request on each website—OOPS does it for you. 

An example of an OOPS is a setting in your internet browser or a browser extension like the Global Privacy Control. It sends an automatic message to businesses, letting them know you’ve chosen to opt out of the sale or sharing of your information on their website. It’s a simple way to get started protecting your privacy. 

• 1. Choose a browser or extension that supports OOPS

     Use a browser that has OOPS built in or choose a trusted browser extension. Some forms of OOPS, like the Global Privacy Control, offer suggested browsers or extensions that you can choose from.  

  2. Open your privacy settings

     In your browser, go to Settings and find the Privacy or Security section. Or, if using an extension, open the extension’s settings.

  3. Turn on OOPS

     Locate the OOPS setting in your browser or extension and turn it on. Once enabled, it will automatically tell websites that you do not want your personal data sold or shared. 

Some browsers do not currently support OOPS on mobile devices. We suggest checking with trusted reviewers who can suggest browsers that are more privacy protective, including those who support OOPS on mobile platforms. In 2025, Governor Newsom signed the California Opt Me Out Act (AB 566, Lowenthal) into law, making California the first state in the nation to require browsers to offer opt-out preference signals. When the law takes effect in January 2027, Californians will see new privacy options in web browsers to automatically communicate their privacy preferences to websites.