Rights under the California Consumer Privacy Act (CCPA)
Your right to privacy
When many of us think of privacy, we think about how much we share about our personal life. From recounting a personal story with a coworker, to telling a friend about a health concern, you get to decide what and how much you share with others in your life.
Your right to privacy also extends to your interactions with businesses. When you browse the internet or make a purchase, companies collect personal information about you. Personal information is any piece of information that can be associated with you, from your home address to your genetic data.
What are your California consumer privacy rights?
Californians’ privacy rights were officially established with the passage of the California Consumer Privacy Act (CCPA) in 2018. In 2020, California voters approved Proposition 24, the California Privacy Rights Act (CPRA), which amended the CCPA and added additional consumer privacy rights and obligations for businesses.
Download our brochure (available in English or Español), or read more about your rights below.
Right to LIMIT the use and disclosure of sensitive personal information collected about you.
Right to OPT-OUT of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising (e.g., targeted advertising).
Right to CORRECT inaccurate personal information that businesses have about you.
Right to KNOW what personal information businesses have collected about you and how they use and share it.
Right to EQUAL treatment. Businesses cannot discriminate against you for exercising your CCPA rights.
Right to DELETE personal information businesses have collected from you (subject to some exceptions).
For help exercising your CCPA rights, check out our our Tips page for information on how to submit a privacy request. You can also find printable guides on our Consumer resources page.
There are many other privacy rights outside of the CCPA and other government agencies that can assist with these rights. If your privacy concern isn’t covered by the CCPA, please see our Additional Protections page to learn about the resources available to you.