Read more about January 2026: DROP Is Coming
Published: Dec 10, 2025Next month, Californians will gain access to a first-of-its-kind privacy tool called the Delete Request and Opt-out Platform, or “DROP.” After years of planning and development it is finally ready to launch. In October 2023, the California... Read MoreRead more about January 2026: DROP Is Coming
Newsroom About CalPrivacy Newsroom Subscribe to our mailing lists Contact us CalPrivacy Fines Marketing Firm for Selling Custom Audiences Without Data Broker RegistrationDecember 3, 2025SACRAMENTO, CA — The California Privacy Protection Agency Board has issued a... Read MoreRead more about CalPrivacy Fines Marketing Firm for Selling Custom Audiences Without Data Broker Registration
Read more about Understanding Mobile Advertising IDs and DROP
Author: Tom KempPublished: Dec 02, 2025Understanding Mobile Advertising IDs and DROPStarting January 2026, Californians can use CalPrivacy’s Delete Request and Opt-out Platform (DROP) to request deletion of their personal information held by data brokers. By entering... Read MoreRead more about Understanding Mobile Advertising IDs and DROP
Newsroom About CalPrivacy Newsroom Subscribe to our mailing lists Contact us CalPrivacy Opposes New Federal Efforts to Block State Protections November 20, 2025 SACRAMENTO, CA — The California Privacy Protection Agency (CalPrivacy) opposes two new federal efforts that... Read MoreRead more about CalPrivacy Opposes New Federal Efforts to Block State Protections
Newsroom About CalPrivacy Newsroom Subscribe to our mailing lists Contact us CalPrivacy Launches Data Broker Enforcement Strike Force November 19, 2025 SACRAMENTO, CA — The California Privacy Protection Agency (CalPrivacy) is creating a Data Broker Enforcement Strike... Read MoreRead more about CalPrivacy Launches Data Broker Enforcement Strike Force