Reference

Glossary

Term	Definition
DROP	Delete Request and Opt-out Platform — the platform created by CalPrivacy for consumers to submit deletion and opt-out requests and for data brokers to retrieve and respond to them
Delete Act	California law requiring data brokers to process consumer deletion requests through DROP (see Civil Code section 1798.99.80 et seq.)
CPPA / CalPrivacy	The California Privacy Protection Agency — the state agency responsible for DROP
API key	The credential sent in the `X-API-KEY` header to authenticate API requests
Data broker ID	The unique identifier assigned to your organization, used in file naming
Consumer deletion list	A list containing one or more hashed consumer identifiers that consumers provided as part of a deletion request
Work item	A single consumer deletion request record identified by its `ID` in a CSV file
NDZ	Name + Date of Birth + ZIP — a composite-hash list type
MAID	Mobile Advertising Identifier
VIN	Vehicle Identification Number
CTVID	Connected TV Identifier — covers smart TVs, streaming players, and gaming consoles
NameVIN	Name + VIN — a composite-hash list type
New upload	Submission of new status responses
Amend upload	Correction or update to previously submitted status responses
Composite hash	A multi-step hash where individual fields are hashed first, concatenated, then hashed again (used by NDZ and NameVIN)

Code	Label	Meaning
2	Exempted	Match found and personal information is exempt
3	Deleted	Match found and non-exempt personal information was deleted
4	Opted out	Multiple consumers are linked to the same identifier and all were opted out of sale or sharing
5	Not found	No match found after completing the matching process

Reference codes 0 and 1 are unused.

<YYYYMMDD>_<DataBrokerId>_<DataType>[_<OptionalSuffix>].csv

Document	Audience	Contents
Getting Started	All	Account setup, authentication, API key generation, quick start
Integration Workflow	All	The download-process-upload cycle, validation, retries
Working With the Data	Technical	List types, file schemas, standardization rules, hashing examples
API Operations	Technical	Endpoints, request examples, error handling, rate limits
Reference	All	Glossary, status codes, documentation map, and support information
OpenAPI Specification (YAML)	Developers	Machine-readable API definition for OpenAPI-compatible tools

Use the Data Broker Portal for account setup, credentials, and to contact us.

When reporting an issue, include:

Version	Date	Notes
1.1.0	June 2026	Initial release